![]() There are so many little details in the work that you will notice as you explore the beer can design in your hand. Placed in the center of the table is a crystal ball, with an illustration of a cop being squished inside the globe and busting Madame Marie from underneath her table. Her hands are perfectly manicured and revealing third eyes tattooed on her palms. There is a great illustration of Madame Marie, seated at her Temple of Knowledge table with her hands up in the air in mid-surrender. Steve understood the assignment and really knocked the artwork out of the park. Paint a picture for everyone to see that musical lyric, visually.” At least that’s what I said telepathically. I squealed with delight hearing those lyrics again “Did you hear the cops finally busted Madame Marie for tellin’ fortunes better than they do” and told Steve, “This is it! You need to animate this line. I rushed to my records and threw on “ The Wild, the Innocent, & the E Street Shuffle” for the 4th of July, Asbury Park (Sandy). I knew that one of these characters was going to be a Fortune Teller and I instantly thought of Madam Marie. We were creating pick pocketing Magicians, rethinking the Strong Man, and rewiring the Tightrope Walker. I knew that I wanted to do an iteration of a Fortune Teller. Steve and I were revisiting those classic Boardwalk and Sideshow characters with obnoxiously shady personas. He’s even got an Oscar Nomination under his belt for Redux Riding Hood. Steve is an exceptional animator that has worked on story boards for Caroline, A Nightmare Before Christmas, Despicable Me and Sing and more. I was working on a completely separate project, Unsavory, with Steve Moore. His musical catalog crafts and weaves so many tales of New Jersey that are hidden inside his compositions – it proved to be difficult to pick just one that one story that fully accurately captures the legend of this larger than life figure giant. How could I choose just one concept? I have more concepts in the trash than my fragile ego cares to admit. It’s hard to know what to say about Bruce Springsteen, never mind trying to figure out how to design a beer can label inspired by him. In fact, I pushed off the daunting task of designing a Bruce Springsteen beer for my entire career. This is the story behind of one of these beers, inspired by a favorite New Jersey musician. Taken from our full blog post located hereįorgotten Boardwalk Brewing does a series of music inspired beers and collaborates on making beers alongside musicians and bands.
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